Responsibilities:

• Develop and execute effective pay-per-click (PPC) campaigns to achieve client marketing goals.
• Conduct keyword research and selection for pay-per-click campaigns to optimize reach and effectiveness.
• Monitor and analyze PPC campaigns on platforms such as Google AdWords, Bing Ads, and social media advertising (Facebook, LinkedIn, Twitter, etc.), making adjustments to optimize performance.
• Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
• Optimize landing pages for search engine marketing (SEM) campaigns.
• Generate new paid search campaigns, ad groups, and accounts, and aid in the creation of new paid search marketing initiatives.
• Collect and analyze data, identifying trends and insights to achieve maximum ROI in paid search campaigns.
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Manage the strategy and setup of all paid campaigns.
• Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
• Research and analyze competitor advertising links.
• Stay updated with PPC and SEM trends and strategies, incorporating relevant changes into campaigns to stay competitive.

Required Skills & Experience:

• Proven experience as a PPC Manager or Digital Marketing Specialist with a focus on paid search campaigns.
• Strong working knowledge of Google AdWords, Bing Ads, and various social media advertising platforms.
• Experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Strong understanding of performance marketing, conversion, and online customer acquisition.
• In-depth experience with bid management tools and keyword development tools.
• Familiarity with A/B and multivariate experiments.
• Up-to-date with the latest trends and best practices in search engine marketing (SEM).
• Excellent analytical, organizational, project management, and time management skills.
• Bachelor’s degree in Marketing, Business, or a related field is preferred.

About Us:

TechHive.ai is a leading innovator in technology solutions based in Lahore, Pakistan. Our services span web and mobile application development, AI/ML, blockchain technology, game development, and digital marketing. We strive to deliver exceptional IT services to businesses worldwide, driving growth and enhancing returns with our commitment to innovation, excellence, and swift adaptation to market changes.

Why Join Us?

As a PPC Expert at TechHive.ai, you will play a crucial role in shaping the success of our clients’ digital marketing strategies. You’ll have the opportunity to work in a dynamic environment, where your skills in PPC and SEM will directly contribute to the growth and success of our projects. We value professional growth and offer a workplace that encourages creativity, innovation, and continuous learning. Join us to be part of a team that is at the forefront of digital marketing innovation, making a significant impact on the market.